“Many breweries across the state are at least wading into it and some of the larger breweries have fairly well-established hard seltzer brands.” You may be wondering why craft breweries would venture away from their core product — beer — to make something entirely new.
For starters, hard seltzer is big business: Sales of the fruity drink grew 166 percent in 2018, according to Nielsen.
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But then Warren Wood tried his first hard seltzer eight months ago.
Though he was initially skeptical (he says he only agreed to try one because a friend offered it to him), Wood found himself gravitating more and more toward this fizzy, refreshing alcoholic drink.
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“Craft brewers are adaptable and experimental,” said Schmid of the brewers guild.
“Many take advantage of new opportunities in the marketplace to diversify their revenue streams through trending products, and for many, creating a different kind of beverage with the same equipment they already have can be a new learning experience and a change of pace.” Breweries are betting that hard seltzer is more than just a passing phase.
Brothers Warren and Hunter Wood have always been fans of beer.
Growing up, craft beer was their family’s business, and they dreamed of opening their own brewery on the Front Range.
Meanwhile, craft beer sales grew by 4 percent last year.