In fact, around 30% of recent marriages started online, but it’s not like finding a date is as easy as filtering choices on Amazon and having them delivered via drone the next day (not yet at least).
Dating can be hard enough, but in addition to finding the right one, you also have to deal with things like Nigeria-based scams (and not the one with the Prince! Even when someone’s not directly trying to steal your money, can you really trust the profiles?
On average, only 33% agreed that other users provide honest information about themselves and 41% said they are afraid of dating scams.
These were the top issues reported by Ok Cupid and Plenty of Fish users.
—Plenty of Fish user Using a dating service comes with obvious safety concerns and it’s felt by a fair number of users.
Across the websites, only 54% of participants agreed that they feel safe using the site.
The SUPR-Q is a standardized measure of the quality of a website’s user experience and is a good way to gauge users’ attitudes.
It’s based on a rolling database of around 150 websites across dozens of industries.Across the dating services, 18% of participants reported having an issue with another user in the past.Plenty of Fish had the highest instance of issues with other users at 40%; however, 74% of those participants said there were resources available on the site to deal with this.Participants in the study answered questions about their prior experience, and desktop website users answered the 8-item SUPR-Q and the Net Promoter Score.In particular, we were interested in visitors’ attitudes toward the site, problems they had with the site, and reasons they used the website.—Plenty of Fish user Providing honest information on the site was found to be a significant key driver and explains about 17% of the dating site user experience.