Activity-oriented matchmaking companies, like Social Circles, that appeal to affluent professionals. Hottest of all are online dating services: Revenues in this category are expected to increase fivefold--to million--by 2003, according to Marketdata.
Sandra Mardenfeld ([email protected]) has written about small-business issues for six years. "People are looking for opportunities to meet other eligible singles," says Mc Dermott.
"The old method of matching up singles--charging consumers $1,000 to $3,000 for a contract specifying a certain number of matches--is no longer viable," explains John La Rosa, research director at Marketdata.
"Overhead is too high [and] consumer price resistance too great."What is hot?
Rozner, 31, took $35,000 from her savings and persuaded three former business associates to pony up $65,000 more for a percentage of the company.
The investment has paid off: Rozner expects sales to exceed $2 million this year."Singles are always looking for new ways to meet," says Rozner. It gives the most comprehensive forum for interacting, screening and meeting.
A lunch powwow turned into a partnership, and by 1997, Mc Aden had matched de Lasa's initial investment and the twosome headed a revamped activities service dubbed Social Circles.
The service, which organizes outings such as rock climbing and swing dancing for singles, sends its members a monthly calendar detailing upcoming events.wiki How is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. One-third of all couples met through online dating, and 1 in 5 people found love using the Internet.To create this article, volunteer authors worked to edit and improve it over time. The field has become crowded with gimmicks, most of which do not succeed.Interested parties then contact Social Circles to sign up.The New York City company gears all activities toward beginners and keeps the groups small, gender-balanced and segregated from outsiders.With chat rooms, bulletin boards, pictures, profiles and essays, a person can really do a good job at selecting someone appropriate for them.