Matrimonial sites have been around for a while, haven’t they?Well, millennials hardly relate to these old-style matrimony sites, where grooms — most likely their parents — are still looking for a “ bride based on complexion, height etc.”The online dating game, on the other hand, is as colourful as real-life dating.On an average, the platform sees more than 1500 people engaged across all its three platforms — i OS, Android and website monthly.
The AI algorithms of Truematch’s matching engine analyse this data and monitor user behaviour — which profiles a user spends time on, swipes through, prefers in terms of age, and profession etc — to throw up the most befitting user profiles that could lead to potential matches.
During these times of data breaches by the biggest and the best social media platforms, data privacy concerns are on the rise the world over.
In this digital day and age, smartphones and apps are taking over our lives.
Name it and there’s an app for it — you want food, Swiggy it; you want your dry cleaned clothes picked up, Dunzo it; you want a car ride, Ola/Uber ride; you want a hookup/love/matrimony get on one of the dozens of dating apps and hope that you meet someone you’re attracted to and both of you fall in love. Well, until now, people were trying luck on dating platforms and hoping to come across someone they like, who is also looking for marriage.
The professional matrimony platform, Truematch, is a cross between casual dating and matrimony (read biodata-led matchmaking).
This gives the platform a first-mover advantage and an edge among users looking to find suitors for marriage and not casual flings, which is the usual perception of dating apps.
With the proliferation of dating apps and platforms, today the revenue in the online matchmaking segment amounts to ,826Mn worldwide, with the highest number of dating app users being in Asia at 24%, among the global regions according to a research report.
Since its soft launch, Truematch has got an encouraging response with more than 10K downloads in 45 days.
And with no data security laws in place in the country, especially around online dating, users are wary of online interactions and thus it becomes all the more critical for online matchmaking and dating platforms to have security and safety measures as a top priority.
Akshay says Truematch takes its users’ data seriously.
To restrict fake profiles, Truematch screens every user’s details before activation and also plans to implement Aadhaar verification in the next upgrade of the app.